What Does Your Price Signal?

Two mentors. Identical credentials. Identical experience.

One charges $500 per day.
The other charges $5,000.

Who attracts more clients? Counterintuitively, the higher-priced consultant often secures the stronger pipeline. This isn’t simply psychology. It reflects resonance. Price functions as signal, and signals amplify through the field of perception.

Why Premium Positioning Matters

When you position yourself as “affordable,” you align with commodity logic. Prospects compare you to every other option, discount included. When you position yourself as “authority,” you tune into a different register. Scarcity, selectivity, and credibility reinforce each other.

Lower pricing creates noise. Higher pricing stabilises signal. The field listens for coherence.

The Four Levels of Pricing Resonance

Level 1: Commodity
Competing on cost, constantly justifying value. Market perception: the cheap option.

Level 2: Competitive
Matching market averages, leaning on features. Market perception: the safe option.

Level 3: Premium
Framing offers around outcomes, charging above average. Market perception: the quality option.

Level 4: Authority
Price fades into irrelevance. You represent a unique method, no direct substitute. Market perception: the only choice.

This hierarchy echoes harmonic law. A tone carried faintly blends into background noise. Raise the frequency, align it with resonance, and it becomes unmistakable.

FAQs: The Authority Pricing Questions

Q: Won’t higher prices reduce sales?
A: Lower prices attract buyers who question everything. Higher prices attract decision-makers who prioritise certainty and outcomes.

Q: What if my results don’t justify premium pricing?
A: Authority pricing doesn’t mean exaggeration. It means clarifying the transformation you deliver, then aligning your price to that transformation.

Q: How do I know if I’m underpricing?
A: If you find yourself hesitating or defending your rate, you’ve drifted from authority. Authority resonates through confident clarity, not apologetic explanation.

In harmonic terms, every pattern holds a frequency. Price functions as one such pattern. If you set your price low, the field interprets your signal as scarcity of confidence. If you set it high, the field interprets your signal as presence, authority, and coherence.

The paradox? In business, as in resonance, you don’t always win by broadcasting louder. You win by broadcasting truer.

✅ CTA: Reframe, Raise, Resonate.
Reframe your value proposition around transformation, not time. Raise your pricing into alignment with outcomes. Resonate with clients who hear you as the only choice. If the FAQs above stirred questions in you, now might be the time to revisit your pricing frame.