The Illusion of Problems

Tuesday, December 17, 2024

Family businesses are like oak trees.

Deep roots. Strong trunks. But they’re shaped by the winds around them.


Some grow tall and straight, others twist and turn, adapting to the storms.


How you manage those storms decides whether the tree thrives for generations—or topples when things get rough.


Here’s what you need to know to keep your family business growing tall.


Human Potential as a Trajectory

Think of your business like a vintage Rolls-Royce. It’s not about the top speed; it’s about the journey and how far it can go.


If you focus your energy, you can get there faster, leaving others behind. Not through shortcuts, but by intensity and focus.


Take succession planning: most family businesses shuffle along, putting off hard conversations until it’s too late. But if you direct your energy now—shaping the next generation, sharpening their skills—you’ll compress years of work into months.


And instead of just handing them a business, you’ll leave them a legacy.


Energy Management Overcomes Compulsion

Imagine a grandfather clock with a broken pendulum. All the gears are turning, but the hands don’t move.


That’s what it’s like when you waste energy on family arguments, unclear decisions, or dragging deadweight employees (sometimes family members, let’s be honest).


When you stop the compulsive cycles—bickering about tradition, clinging to roles that don’t fit—you free up energy. Suddenly, the clock ticks forward.


Your business stops being stuck in yesterday and starts building for tomorrow.


Pain vs. Suffering

Every family business has pain: a bad quarter, a lost client, a sibling who won’t pull their weight. Pain tells you where the problems are.


Suffering is different. Suffering is replaying that bad quarter for years. It’s imagining a million ways your sibling might mess up next quarter.


The pain is real. The suffering? That’s all in your head.


Fix the pain: a financial strategy, a conversation, or a new direction. Leave the suffering where it belongs—in the past or future, but never in the present.


The Perils of Over-Structured Goals

Running a family business isn’t a sprint. It’s a relay race.


If you treat it like a 100-meter dash—always chasing profits, market share, or a shiny new office—you’ll burn out before you can pass the baton.


Instead, focus on what matters: keeping the business alive and thriving for the next runner. Define success on your terms, not the market’s.


And remember, no one wins a relay by crossing the finish line first. They win by handing over the baton securely, ensuring the race continues.


Happiness as a Biological Message

When the family is happy, the business thrives.


When they’re not, you feel it everywhere: in board meetings, at Sunday dinners, even in the numbers.


Happiness isn’t fluff—it’s fuel. When morale is high, you don’t just do the work; you want to do it. The team feels lighter, the future looks brighter.


Start small: celebrate wins, show appreciation, and make sure everyone—from the founder to the summer intern—feels valued. Happiness pays dividends.


Perception as the Foundation of Functionality

Good decisions come from sharp perception.


It’s why some people look at the books and spot opportunities, while others just see numbers. It’s why one family member charms investors while another can’t close a deal.


Perception isn’t luck—it’s training. Teach your family to see the big picture: trends in the market, shifts in customer needs, cracks in the business.


Because if you can’t see what’s coming, you can’t steer around it.


Human Experience as Self-Creation

No one ruins a family business faster than family members who feel trapped.


But here’s the truth: your experience isn’t dictated by others—it’s created by you.


If you let resentment or frustration build, it will bleed into the business. But if you create your own joy and purpose, it will spill over too.


Want a thriving business? Start with thriving people. And remind them that the freedom to choose their path is a gift, not a burden.


The Illusion of Problems

Most problems in family businesses aren’t real.


They’re ghosts: fears of what might happen, regrets about what already did.


Think of every time you’ve argued about “what Dad would’ve wanted” or “how we’ll never compete with the big guys.”


It’s noise. Cut through it. Focus on the real problems—cash flow, hiring, strategy—and solve them.


Let the ghosts fade. You’ve got work to do.


The Importance of Inner Truthfulness

Families are built on trust, but trust starts with honesty.


Are you being honest about your role in the business? About who’s pulling their weight and who isn’t? About where the business is headed?


Self-deception creates cracks in the foundation. Truthfulness patches them up.


Be the one who says, “This isn’t working,” when it isn’t. The one who says, “You’re better at this than me,” when it’s true.


Because honesty isn’t just integrity—it’s survival.


Self-Development as Liberation

The best-run family businesses are the ones where every member has worked on themselves.


It’s not just about making the company better; it’s about making you better.


When you grow—learning to manage your time, emotions, and energy—you pass that strength to the business.


A stronger leader makes a stronger business. And a stronger business is what the next generation deserves.


Family businesses aren’t just companies. They’re stories, legacies, and lives intertwined.


Make yours a story worth telling.

© 2025 Stephen Bray. Patterns in life and business — told simply.