In business, founders and executives often grip tightly to the echo of who they believe themselves to be. This attachment provides stability for a season, yet when the field shifts, the same attachment can become a cage.
Identity does not operate like a stone statue. It behaves more like a harmonic wave. To one observer it resonates with clarity, to another it may sound flat. When we cling to only one version of self, we limit the range of tones available to meet the moment.
Change requires dissonance. Without a little chaos, no system can evolve. A company that never risks small experiments remains frozen, while a leader who refuses new roles eventually constrains both growth and team trust.
The truth? Every identity collapses and reforms. Slowly at times, suddenly at others. The skill lies not in avoiding the shift but in attuning to it.
The Mentor’s View on Change
Mentors understand this rhythm. We rarely tell someone to discard their identity outright. We invite them to see it as one pattern among many, one map in a larger terrain. We introduce metaphor, experiment, and safe increments of disruption.
This approach mirrors the way fields reorganise. Resonance does not leap from one stable form to another without wobble. It trembles. It tests. It releases. Only then does the new tone stabilise.
Business examples reveal this clearly:
Succession planning. A founder may cling to the identity of “indispensable captain.” Yet unless they soften that imprint, the organisation cannot move into its next chapter.
Scaling. A startup leader may thrive on improvisation. But as the company grows, the same identity—“fast-moving problem solver”—becomes the bottleneck. The field demands a shift toward “system architect.”
Crisis. A director who sees themselves only as “steady rock” may ignore the creative chaos required in disruption. Without re-tuning, their steadiness becomes stagnation.
Identity acts like a harmonic echo. When we try to silence its shifts, the echo returns louder, often through breakdowns or conflicts.
Frequently Asked Questions
Q1: How do I recognise when my identity has become a cage?
Notice resistance. If every new suggestion feels like a threat, or if your team reflects back hesitation rather than trust, you may have over-identified with one role.
Q2: Can identity truly change, or does it only bend?
Identity behaves more like resonance than like substance. It bends, it reshapes, it reforms at new frequencies. You still recognise yourself, but the tone shifts.
Q3: What role does chaos play in healthy change?
Chaos acts as the crack in the pattern where new possibility enters. Without it, systems remain rigid. Too much of it, and stability collapses. Healthy change finds the balance between disruption and coherence.
Q4: How do mentors help without pushing too hard?
By offering safe experiments and metaphors. A mentor sees the wider field yet respects the time it takes for the nervous system to stabilise in a new tone.
Q5: What if my team carries different imprints of identity?
Every team does. The key lies in recognising which imprint each person plays from. Then you can orchestrate rather than clash. Diversity of imprint, when harmonised, strengthens the whole.
To die into one shape and be reborn into another never feels simple. Yet every leader, every organisation, undergoes this cycle. The self does not vanish. It re-echoes at a frequency able to hold the next horizon.
Examine your echo today. Where do you cling to a single identity? Where does the field of your business already call for a shift? By recognising the pattern early, you create space for re-attunement before crisis forces it.
If the questions here stirred something unsettled, take that as signal. The wobble marks the doorway. Step toward it.
Stephen Bray blends lived experience, hard-won lessons, and a quiet sense of humour to help leaders move forward. Read more here.
© 2025 Stephen Bray. Patterns in life and business, simply told.