This introduces two perspectives on what it's like to fail in business.

Cycles, Psychology, and the Case for Intelligent Defeat

A Guide to Separating Noise from Opportunity

Many family businesses fail. Not because they lack hard work or good ideas. But because they don’t use their data effectively.

Running a family business is tough. Especially when creativity is your strong suit. Yet, Someone’s got to do the boring stuff.

Customers exist on a spectrum. Some need minimal information to make a purchase. Others require extensive details.

Fake friends slither into your life. They call you brother while planning your downfall. They don’t just hurt your business; they hurt your ability to trust.

Good marketing doesn’t force customers to adopt a new identity. It strengthens the connection to the one they already have.

Why Focus Beats Frantic Growth in Family Businesses